It all started when a neurosurgeon watched his 3-year-old daughter pick up and immediately start using an iPod Touch. If a toddler can use this, he thought, surely neurosurgeons can.
So, after months of planning, May 3 marks the first day of the American Association of Neurological Surgeons first paperless annual meeting in Philadelphia this week. Each of the roughly 3,000 medical attendees will receive a free iPod Touch in place of what used to be a 165-page program book and briefcase-size bag.
Perhaps better still, the iPods, each of which comes with a slender, nylon pouch, are theirs to keep, according to AASN Exhibits Manager Ken J. Schott, who replied to my query using a BlackBerry.